Ford Explorer experiences land two The Drum USA nominations
It was only 6 weeks ago that we unveiled our experience for the Ford Explorer reveal in Detroit. In our January story, we shared how we used strategic insights and developed #ExploreOurAmerica - a concept that strongly resonated with audiences and set the media alight, including a broadcast segment on Fox news.
We are pleased to share that our work has just been shortlisted in two categories at The Drum Marketing Awards USA! Below are the nominations:
- Ford 2020 Explorer 4D VR Experience for Best use of Customer Insights
- Ford 2020 Explorer Launch at Ford Field for New Product or Service Launch.
Results will be announced on the 11th April at The Edison Ballroom in New York.
Discover how our experiences captivated the media here.
This year’s nominations so far here.
Image via Ford.