Punching through digital clutter
For the design narrative of the stage structure, I started from the furthest point out from the performance. I wanted to create visual tension through the design, funnelling the intensity of the energy of the performance through the phone screen so that people would have a more visceral, dynamic experience.
By taking this approach, the live show for those at the event was a more intense experience that we were able to capture and share, to increase the emotional impact. The iconic angular structure of the stage set was designed in a way to trigger emotions and create a sense of momentum and energy. It had to be dramatic and have a level of intensity to transcend beyond the realms of the physical space and punch through the digital clutter people are confronted with daily.