The only digital initiative of its kind, BIMA Digital Day gives 13-16 year olds an insight into a world of digital careers. As part of the day, students complete one of three sponsored challenges for a chance to be crowned BIMA Digital Day champions – winning £500 cash for their school plus a host of cool prizes.
After a presentation introducing Imagination, our work and thinking, the sixth formers were set a task in groups that asked them to come up with a digital solution to a problem. The problems ranged from how to reduce plastic to how to introduce Wimbledon to a younger demographic. Helping the students come up with a commercial and creative digital solution where a number of creatives from across Imagination.
At the end of the day the students presented their ideas back, and we chose a winner - which was hard given the high standard of work!
Overall it was a great day for everyone that took part and it's fair to say we all learnt a lot and loads of fun working alongside such talented, and bright young adults. Make sure to watch the video above to get a snapshot of what went on.