Bee Project

16 August 2018

On the 16th August, we launched our Academy run project #BeeCause at London Bridge’s Potters Field Park. The aim of the campaign was to raise awareness of the vital role bees play in human survival and provoke action among Londoners to help save bees via planting. The Academy Project was formed to give the industry recruits a chance to design their own concept and deliver a live experience seeing a project through from idea to real life.

The #BeeCause campaign supported Bermondsey Street Bees, an organisation that works with the local government, businesses and community groups to maintain sustainable planting initiative for bees. The pop-up was hosted by our graduates to encourage people to come in and discuss the urban bee problem and how they can help by planting.

Commenting on the campaign Sarah Wyndham Lewis at Bermondsey Bees said: “We were delighted when Imagination approached us about this project, which is so perfectly in step with our work to encourage those living or working within urban communities to take action to support bee survival and biodiversity. With green space in London shrinking every year, we need to make London a much more bee-friendly city by increasing the amount of forage available to them. The team's creative response has been extraordinary; it will really help to spread the message, raise awareness of the cause and encourage people to play a part in helping to feed bees, even if they only have a windowsill to plant up for them.”

Sam Odell, Strategist from Imagination’s Academy, said: “The Academy project has been a great experience to be part of. Being in complete control meant that creative thinking was fundamental as we had such a diverse range of skill sets within the team. Producing the #BeeCause had its challenges, but to see it all come together has been a truly rewarding experience for us all. I've learnt a lot from this project and all of us involved have been working out of our comfort zone at times. Working with Sarah and seeing her passion for urban bees definitely inspired us on this project and we cannot wait to see what London’s public has to say about our installation.”

The Imagination Academy is a global programme to develop, attract and retain world-class talent and comprises of a mix of placement students, apprentices and graduates. Having run for the past 6 years, the Academy covers a multitude of disciplines and has seen 40 college and university relationships develop in that time. Starting each year in September, Academy members work across a range of Imagination’s teams for 12 months, with a view to selecting the team they will work in at the end of their Academy experience.

To find out more and see our current Academy vacancies please visit:

Bee Project