Avengers: Endgame Has Raised The Bar For Diversity In Creativity

30 April 2019

We have been featured in April’s issue of Campaign discussing the hot topic does Endgame raise the bar for diversity in creativity?

Endgame is on course to become one of the most successful films of all time. Not only has it redefined what a movie franchise can achieve but it has revolutionised what a superhero movie can look like and mean to fans and viewers. Endgame is more than just a hugely commercially successful movie, it is a reflection of a broader cultural shift.

Ho-Yee our Labs Programme Manager has given her thoughts on what this means from a diversity standpoint. Discussing the problems with Endgame but looking beyond those and seeing what it can mean for creative diversity! 

A link to the full article is here

Avengers: Endgame has raised the bar for diversity in creativity