We are excited to announce that Ford and Imagination were recognised with top honours at the Chief Marketer PRO Awards winning two awards!
Ford Explorer 4D VR Experience wins Best Use of AI/AR/VR.
We created an experience demonstrating the emotional truth of the new 2020 Ford Explorer, whilst allowing people to experience its interior prior to launch. However, it wasn’t enough to immerse viewers in VR, the journey had to be memorable. Therefore, we designed a 4D VR experience, syncing the movements of an Explorer on a physical track to VR film.