Two wins for Imagination at Chief Marketer PRO Awards

3 September 2020

We are excited to announce that Ford and Imagination were recognised with top honours at the Chief Marketer PRO Awards winning two awards!

Ford Explorer 4D VR Experience wins Best Use of AI/AR/VR.

We created an experience demonstrating the emotional truth of the new 2020 Ford Explorer, whilst allowing people to experience its interior prior to launch. However, it wasn’t enough to immerse viewers in VR, the journey had to be memorable. Therefore, we designed a 4D VR experience, syncing the movements of an Explorer on a physical track to VR film. 

Ford Mustang Mach-E Reveal wins Best Vehicle-Based Campaign

We created a TV show format, starring Idris Elba with special guests taking the audience on a journey of what the Mustang has always meant to fans, and why the time is right for an all-electric Mustang to join the stable.

The show had Detroit swagger with the reveal featuring the incredible Detroit Youth Choir and a 28ft high giant pony used as a platform for projection mapping. The evening culminated with the reveal of the Mustang Mach-E GT joining its stablemates.

Click here to read about the full campaign.

The PRO Awards, recognise excellence in brand activation and promotional marketing. Click here for a full list of the best campaigns of the year.