“Given the interest in baseball, especially as demonstrated by the huge turnout for the London Series and related events last year, we thought it was important to develop a more sustained market presence”, commented Charlie Hill Vice President International Strategy. “We wanted to create a venue where our fans could both learn more about the game and have a fun day out in a way that replicates the experience of visiting the ballpark.”
Passyunk Avenue founder JP Teti commented: “We’re excited to be collaborating with MLB and Budweiser to make this concept a reality because our brand is all about telling authentic American stories that provide a glimpse into unique aspects of American culture and we believe there is a great American story to tell here.”
Commenting on the launch, Jiri Bures, Executive Creative Director at Imagination, said: “For most Londoners baseball isn’t readily available. At Home Run House, you can experience first-hand what it feels like to strike a ball.
"We are really excited to continue working with MLB and building their brand in the UK. The reception last year was overwhelming and having an extended installation at Westfield should mean that we are able to develop that connection with fans even further.”