Imagination supports industry transition to a sustainable future

13 October 2020

We're proud to be a member of isla, the nonprofit organisation established to accelerate the event industries transition to a sustainable future. We now join the twelve founder companies, each sharing a common commitment towards the measurement and delivery of sustainable events.

Founded by events professionals and industry leaders, isla launched to support event companies in implementing consistent standards of environmental impact, measurement and management of events, and with the core objective of ‘accelerating the event industry’s transition to a sustainable future’. The organisation stresses that the arrival of support businesses is vital to the organisation’s strategy as it looks to encourage collaboration between agencies, brands, suppliers and in-house departments.

Isla encourages organisations to initiate change within their businesses by facilitating knowledge sharing within the events community, provide education and training, and creating robust measurement and reporting metrics. This will allow events to track progress against standardised sustainability ambitions.

"We are thrilled to have joined Isla and play a part in driving positive change within the industry. Sustainability has long been a focus for Imagination and we look forward to working with Isla and their members to help pioneer and accelerate the experience industry towards a more sustainable future," Patrick Reid, Group CEO, Imagination.