Explore the latest news, views and insights from Imagination

Nikki Baragwanath, Interactive Projects Director headshot
Experiences that made me Nikki Baragwanath
Medine, Medine Bölgesi, Suudi Arabistan
Transforming Nations - The power of experiences

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New (virtual) worlds, new opportunities
How brands can connect with their customers on an emotional level
Patrick Reid, CEO of Imagination smiling with buildings in background
CEO, Patrick Reid, shares his thoughts on the Q3 IPA Bellwether Report
The quest to create new markets, territories and economies in the Middle East
Experiences that made me Oliver Cobb
Juman Sleiman, Creative Strategist at Imagination Middle East.
Why retail brands need to broaden their focus when it comes to digital innovation and designing experiences
Head of Strategy, Christophe Castagnera
Imagination Middle East welcomes new Head of Strategy, Christophe Castagnera
Experiences that made me Becca Dropkin
Experiences that made me Becca Dropkin
MLB sporting event
Why change within sports leagues is necessary for fandom
Patrick Reid CEO of Imagination smiling headshot
Patrick Reid, CEO, comments on the Q2 IPA Bellwether Report
Imagination supporting the Future of Film Incubator programme
Imagination hosts the Future of Film Incubator
Navigating the Metaverse, Crypto and NFTs
bitter oak barrels used during distillation
Brand Homes - A New Competitive Landscape
Josh stika (right) Associate Creative Director at Imagination with Nick Piper (left) during a Ford Raptor shoot
Creativity Squared: Josh Stika on Why Everyone Is Creative
How brands can make the most out of the return to live experiences