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Imagination US boosts leadership team

10 March 2023

We’re pleased to announce the appointment of Sascha Uzzell, as Managing Director and Jiri Bures as Executive Creative Director of Imagination New York and Houston.

The new leadership team appointment comes at a transformative time, as brands capitalise on the rising demand for stand-out in-person and hybrid experiences, and form part of our wider US growth efforts to expand the client roster and diversify the business offering. Sashcha and Jiri’s appointments reflect our continued commitment to delivering world-class creative and innovative solutions to client challenges, through their core offerings of consulting, destinations, content, and live.

With 20 years of extensive experience leading world-class creative accounts and agencies, Sascha joins Imagination from BBDO where she has led global business teams in the development of innovative and strategic programs for clients across both corporate and consumer markets. At Imagination, Sascha will drive growth by developing leading B2C and B2B offerings that deliver standout engagement for brands. She will also expand our technology offer, providing solutions for brands embracing new tech innovations looking to explore opportunities within immersive storytelling, measurable interactive content, virtual production, Web3 and the metaverse.

Sascha Uzzell said, “Imagination is an exciting company that consistently pushes the boundaries of creativity and innovation in experiences, and I have always greatly admired their work. There is no limit to their ambitions and I am thrilled to be joining the business at such a transformative time. I feel privileged to be part of, and help develop, Imagination’s culture while championing its talent pool at every level.”

Also joining the US team, Jiri starts his new role after 13 years at Imagination, relocating from London where he held the position of Executive Creative Director EMEA for three years. During his tenure, he crafted creative, effective and inspiring work for clients such as Ikea, Major League Baseball, and VISA. As an inspiring creative leader at Imagination, Jiri brings his vast expertise to the New York and Houston team with over 25 years of experience in multi-channel brand communications, digital, broadcast and experience design.

Sascha, Jiri and their team will work across key clients including Shell, Brown-Forman, Visa, Meta, Luminar and Aptiv.

“I’m delighted by the opportunity to help lead the next evolution of Imagination New York and Houston, and to partner with Sascha to help lead the agency to further and broader success for its clients. Imagination’s commitment to the US market, and desire to broaden its scope, harnessing the disruptive innovation clients are demanding, is hugely exciting for me to be part of and lead creatively.” Jiri Bures.

Imagination has always been relentless in ensuring experiences deliver value for clients by using creativity and design innovation that delivers growth. With Sascha and Jiri leading the business, I have no doubt they will apply their outstanding creative pedigree and energy to grow our client roster, diversify our offer, and accelerate our US growth.

Patrick Reid


Our US offices in New York and Detroit work across key clients including the NFL, Ford Motor Company, Shell, Brown-Forman, Mastercard, and Aptiv. Read more about our recent work here.