Back to Insights

Ford and Imagination announced as finalists in this year's Digiday Awards

02 November 2022

The 2022 Digiday Awards nominations are in and we’re overjoyed to learn that the panel of judges has selected the Ford F-150 Reveal as a finalist in the Best Multi-Platform Campaign category as well as the Best Product Launch Campaign category.

In collaboration with Ford and W+K, Imagination revealed the all-new Ford F-150 Lightning intent on shifting the conversation around electric vehicles. The aim was to inspire confidence in electric vehicles across America to seize the moment and create a paradigm shift in the entire narrative of electric vehicles and an electric vehicle lifestyle.

The F-150 Lightning Reveal resulted in driving over 200,000 reservations and generated a media reach of 2.9 billion, including 6.7 million livestream video views and 14.1 million total engagements across owned channels.

According to Digiday, “Innovation and inclusivity emerged as significant themes in this year’s Digiday Awards shortlist.” and added that, altogether “the work the judges nominated in 2022 demonstrated that companies are investing in innovative technologies and looking for fun and empowering ways to interact with audiences.”

The Digiday Awards is the industry's annual recognition of the companies, campaigns and creatives modernising media and marketing. Visit to read the full finalist announcement: Teads, Edelman, VICE Media Group and Imagination are among this year’s Digiday Awards finalists.

The results will be announced at the awards ceremony on the 8th of December.