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Asif Khan to judge the WARC Effectiveness Awards North America

14 July 2022

We're thrilled to announce Imagination Detroit's Lead Strategist, Asif Khan, has been selected to judge this year's first-ever WARC Effectiveness Awards North America.

Modelled on the global WARC Awards for Effectiveness, this new competition aims to shine a light on the most inspiring and effective work from the North American region to help drive the industry forward.

Delivered in association with LIONS, the Awards are built and benchmarked on the consistent, global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder and B2B Effectiveness Ladder.

The shortlist will be announced in December.

Asif Khan

Lead Strategist, Imagination Detroit

Asif aspires to create incredible experiences that impact culture.

At Imagination Asif serves as a lead strategist for the Ford Motor Company account, one of the agency's longest lasting relationships. He's been involved in helping to make the case for Ford's auto show program to restart in a post-Covid world, devising new experiences that disrupt the status quo, and also ensuring Ford and its iconic lineup of vehicles is able to reach and resonate with a new generation of diverse audiences.

Throughout his career, Asif has held various strategy roles at marketing research, branding, experiential and digital agencies.

Asif has a Bachelor's degree in Economics from the University of Chicago and originally hails from the great state of New Jersey.