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We're delighted to announce two promotions in our EMEA senior leadership team

16 June 2021

We're delighted to announce two promotions in our EMEA senior leadership team to support expansion in the Middle East.

Adel Noueihed has been promoted from General Manager to Regional Managing Director and Elisabeth Anne has moved up from the position of Client Services Director to General Manager.

In their new posts, Noueihed and Anne will play key roles in the growth of the agency and its business in the Middle East region. They will be responsible for broadening and diversifying the company’s client base and extending its operations in Saudi Arabia, Oman, and Kuwait.

Joining Imagination in 2012, Noueihed became the company’s first General Manager in Qatar before relocating to Dubai to work closely with Anne building the UAE business.

He has led the Middle Eastern operation for the past nine years and during that time has expanded the business in the UAE and throughout the region into Saudi Arabia and Qatar. He will now be responsible for all new business and client activity within the region while managing Imagination offices in Doha, Dubai, and Riyadh.

Anne joined Imagination in 2011 as senior project manager, before becoming client services director in 2019. She will take over from Noueihed, overseeing the day-to-day running of Imagination’s Middle East hub in Dubai.

Imagination first established itself in the Middle East in 2012 to support its client Shell in Qatar. Since then, the business has grown with a diversified client base including government and corporate clients in the UAE, Saudi Arabia, Kuwait, and Qatar.


“We are delighted to be growing rapidly in the Middle East, helping our key clients fulfil their ambitions through world-class, iconic experiences and initiatives. We look forward to continuing to grow and build long-term strategic relationships with our clients under Adel’s and Elisabeth’s leadership.”


Patrick Reid

Imagination Group CEO