We are proud to have worked with Samsung, for the second consecutive year, to create the 2019 Samsung Vivid Experience in partnership with Cheil Australia.
Our Sydney office launched the Samsung ‘Electric Playground’, an immersive celebration of light, sound and creativity powered by advanced mobile technology at Vivid Sydney.
Running until Sunday 15 June, Vivid is the largest festival of light, music and ideas in the Southern Hemisphere.
The Samsung ‘Electric Playground’ invites festival-goers to release their inner child and lose themselves in a myriad of mesmerising and shareable Samsung Galaxy S10 inspired attractions - showcasing its key product features, including PowerShare, Super Slow-mo, Super Low-Light and more.
Guests will be immersed in an ever-changing light show while they explore a series of interactions including a field of 320 dynamic light poles. A selection of these poles can even be controlled by the public, celebrating the Galaxy S10’s Wireless PowerShare functionality. Compatible smartphones can be held to the poles to charge and share their power, or alternatively simply touch the Galaxy S10 to enable the pole to pulse and change colour.
An illuminated, interactive LED dance floor reacts with playful colours and effects when stepped on, inviting visitors to get down and capture their moves. Climbing the stairs to the elevated Sky Walk platform offers an elevated view of the picturesque Sydney Harbour with six spectacular vantage points to soak up the atmosphere from. Every 30 minutes, visitors can watch the Electric Playground burst into life with a celebration of colour and light programmed by world-renowned lighting designer Steve Nield.
Adrian Goldthorp, Creative Director at Imagination, Sydney, said: “The coming together of Imagination’s creativity and Samsung’s leading tech capabilities again presented an incredible opportunity to create a stand-out experience at Sydney’s most popular festival event. By subtly showcasing the new features of the phone we were able to create an interactive, immersive experience that was not only extremely fun and engaging, but also shows Samsung in a new light to a new audience in a truly memorable way.”
Explore the Samsung Electric Playground at Fleet First Park, Circular Quay for the duration of Vivid Sydney 2019 from May 24 - June 15, open from 6-11pm each night.