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Account Director

New York

Overview

Imagination

With roots going back to 1968, Imagination is an independent creative agency with 12 offices and award-winning results worldwide. We are a dynamic family, evolving in response to the changing needs of clients. Our name is our promise delivered by our people, who are drawn from every discipline to work in one common purpose. We are united by a belief in the creative power of the mind and the transformative value of experiences. We create more effective engagement that builds relationships between people and brands, products and services, towards delivering greater value for our clients. We do so by transforming business through creativity.

 

Role Overview

The Director role requires at least 7-9 years of relevant experience in experience marketing and/or related fields, including agency or in-house marketing roles. Proven experience with integrated programs featuring solid digital strategies is required. Experience working with financial or issuer brands a plus.

 

Client Growth Responsibilities

Program Development - Crafting Client Plans & Programs

  • Partner with creative, strategic/planning specialists
  • Present and sell-in programs to clients and partners
  • Successfully launch products and programs
  • Evaluate campaign results against objectives

 

Relationship Management - Clients & Partners

  • Serve as the lead day-to-day client contact for medium accounts / account teams or multiple small accounts
  • Cultivate an understanding of the management of the account including finances, team operations, client relationships and organic growth plans
  • Develop long-term relationships with key client decision makers

 

Campaign Management & Execution - Team Deployment & Tactical Execution

  • Take action by delegating appropriately
  • Manage projects to high standards of quality, on time, on strategy and within budget limits
  • Challenge self and others to achieve excellence by providing clear communication and keeping focus on agreed upon outcomes
  • Assume responsibility for accounts' financial management, including planning, managing and monitoring workflow and budgets
  • Collaborate across integrated team of generalists and specialists.

Earned, Social & Digital - Integration

  • Partner with digital specialists
  • Possess a thorough command of the social media and digital world (from the evolving social web to mobile tools and trends)
  • Provide key data and analysis of digital/social media campaigns to clients as well as internal account and management staff

 

Agency Growth Responsibilities

New Business- Pitches, Proposals, Agency Marketing & Awards

  • Identify new opportunities to bring new agency services to clients
  • Contribute to new business development by pursuing leads, developing campaigns, creative concepts and proposals, marketing the Agency and participating in professional associations
  • Partner with Imagination discipline specialists
  • Define personal brand in relationship to Imagination and industry
  • Identify opportunities for Imagination to respond to existing conversations

Financial Management - Stewardship of Resources

  • Capable of leading monthly staff resource utilization needs for assigned clients
  • Partner with specialists to ensure all costs are considered
  • Manage and monitor budgets

Agency Leadership - Organizational Development

  • Set engaging targets and vision for projects
  • Uphold values and leadership attributes such as being inspirational, having integrity and being openly passionate about the work
  • Serve as a champion for Diversity and Inclusion on your team and within the agency

 

 

Professional Growth

 

Communication & Collaboration - Emotional Intelligence

  • Easily get points across
  • Craft presentations of highest quality in structure, content and consistency with project strategy and Agency principles
  • Foster in others an appreciation for diverse perspectives
  • Recognize recurring thoughts, emotions or concerns that could negatively impact the relationship with colleagues and the client, and acts upon those emotions or concerns to resolve any issues

 

People Development - Feedback & Coaching

  • Manage, supervise, and motivate team members
  • Skilled in coaching team members to deliver direct/timely/candid feedback
  • Plan and lead training sessions
  • Arrange appropriate and helpful assignments, formal training or other experiences to foster the long-term development of all Imagination staff, across all teams
  • Champion outstanding work and team members to agency leadership

 

Self-Development - Initiative & Growth Mindset

  • Encourage team members to pursue skills and knowledge specialization and to keep up to date; Is confident in own areas of developing expertise
  • Explore personal leadership style

 

Innovation - Personal Vision

  • Is comfortable letting go of ideas, concepts or processes that are not working or serving the larger vision
  • Harness resources to push ideas further
  • Mobilize teams around innovative ideas that are strategically sound and progressive
  • Identify and define the audience and organize ideas to make a remarkable impact

 

Solutions Orientation - Informed Decision-Making

  • Possess the capacity to identify and manage issues and develop solutions to complex problems
  • Support teams in identifying the best ways to respond to different challenges and problems

 

Personal Attributes

  • A positive, can-do attitude. The team works across a wide range of projects, often against tight deadlines – we need a team player - must be flexible, inclusive, positive and helpful
  • Confident and engaging communicator and presenter
  • Intelligent, ambitious and highly motivated team player with a commitment to quality, detail and professionalism
  • Calm under pressure, extremely organized, pro-active with good interpersonal skills
  • Flexible, patient, able to prioritize and a good negotiator
  • A flexible attitude to working hours. These are variable depending on project commitments; some long hours and weekend work should be expected from time to time
  • Must be able to travel internationally for up to two weeks at a time
  • Good problem solving and lateral-thinking skills
  • Committed to seeing a project delivered and then going the extra mile
  • Builds strong relationships
  • Willing to learn and adopt new methods
  • Team player – must be flexible, inclusive, positive and helpful

 

Residency Requirements

Candidates who are not US citizens or US permanent residents need to have authorization to work in the US in order to apply.

 

Our Values

Imagination is an equal opportunity employer, committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

Imagination has values that set us apart from other experience marketing agencies.  These values and talents are the reason we stand out, they demonstrate what we stand for and are the things we most want to be known for. They are:


Inspiring
We breathe life into ideas, creating exciting opportunities

Insightful
We demonstrate a deep understanding in all we do

Committed
We work together, delivering positive results for Imagination

Collaborative
We are totally dedicated to Imagination, our clients and our work

 

“Like a cross between McKinsey and IDEO, Imagination is equal parts right and left brain. The experiential marketing agency that refuses to be defined as an experiential marketing agency continues to refine the realm of live with some of the deepest strategies, the most mind-minding designs and teams staffed with some of the most elite marketers on the planet. With 13 offices in nine countries, celebrating its 50th birthday with some of the most complex, integrated, connected brand experience programs in its history.”

Event Marketer magazine, 2018 IT List citation

 

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Learn more about what makes Imagination so unique and how you might thrive in our collaborative culture.