2009 saw the launch of Can-Am BRP’s Spyder Roadshow, a national roadshow to show off and offer bike fanatics the opportunity to test-ride the all new, totally unique Spyder Roadster. At the heart of the roadshow is the Spyder custom truck that converts into a hospitality suite and café. The truck carries 10 bikes around the country, where the Spyder Experience will visit 30+ locations over the course of the year. Imagination also developed the marketing strategy and all advertising materials, which has driven participation of over 90% of capacity.

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• ⓒ Imagination 2010