Global consistency with local relevance and a serious ‘wow-factor’ sums up the highly successful Ford stand at the Shanghai Motor show. An interactive and engaging setting to emphasise core brand positioning our solution delivered Ford’s message with maximum impact. Interactive tables communicated key stories in an exciting and engaging manner, but the most powerful impression came from the dramatic live show. Acrobatic artistes performed gravity-defying feats while a Passion Orange Fiesta was flown onto the stage to the wide-eyed amazement of all…completely wowing both the public and the media.

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• ⓒ Imagination 2010