The Body Shop asked us to help promote their first signature fragrance, Love Etc. Across Germany, they wanted to drive a young customer audience in-store and raise awareness of the fragrance online. Knowing this audience is interested in being part of a movement, creating something and sharing it, we hit the streets asking passers by “What does love mean to you?” Edited clips were then displayed in-store and across social media platforms. In a perfect mix of physical and digital, the work delivered an increase in store traffic and over 5,000 views online.

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