When the client says ‘make it unforgettable’ that’s just what we do! A dramatic environment, nine-metre high LED wall, a live performance from one of China’s top singers supported by a six-piece live band and 18 fantastic dancers created a truly unforgettable launch event for the new Ford Fiesta. Themed around the vehicle’s positioning – ‘Born to Wow You – the youthful, cool, energy conveyed through every aspect of the event focused attention of 750 dealers and 250 media on the strong marketing strong proposition and appeal of the Fiesta to the independent successful younger generation.

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• ⓒ Imagination 2010