Giving a true original the home it deserves
Old ForesterA Pioneering Spirit
Old Forester was the first bottled bourbon and became legendary after surviving the Prohibition Era. For its triumphant return to Kentucky’s Whiskey Row, we gave it a home that cements its place in history.
10
Top 10 best new attractionby USA Today
9%
increase in gross profit
Louisville, the home of bourbon
Louisville’s Whiskey Row is home to the biggest bourbon brands. It’s only right, therefore, that Old Forester returned to where it all started. But this time, they needed a home fit for the 21st Century.
Old Forester, new growth
In an industry first, we designed and delivered a fully-functioning distillery with everything under one roof. From fermentation to bottling, Brown-Forman’s original home became an innovative facility fit for the future.
Distilling the future
Thanks to the new home, Old Forester can manage its total output from one location. This gives it the resources it needs to start growing as a brand and better position itself in the fast-growing bourbon market.
Value for the audience
As well as helping Old Forester ramp up their whiskey production, its new home acts as an flagship experience for bourbon fans. In fact, it was voted one of the top 10 Best New Attractions in 2018 by USA Today.
You have to see it to believe it.
Paul Varga
CEO Brown-Forman
Value for the brand
Old Forester is now back where it belongs, making whiskey history in the heart of Kentucky. Gross profits have increased by 9%, continuing to command their place in whiskey history while gaining a new generation of fans.
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Redefining post-acute care
PACS GroupPACS Group IPO & Marketing Content
For PACS Group’s IPO, it was important to convey how the company is revolutionizing the post-acute healthcare industry, which has long been wrought with poor staffing, poor quality of care and, as a result, negative perceptions. For the IPO roadshow video, Imagination captured content from 32 voices including PACS executives, local leadership, clinical staff, and patients/family members. Additionally, Imagination designed and animated display assets at the NYSE and high visibility DOOH and media placements. Further video content was created for an internal listing day livestream and for use across PACS’ website and social channels.